Best Cities For Singles 2009

It hasn't been an easy year for New Yorkers, what with the fall of Wall Street, a media-industry shakeout and a significant decrease in consumer spending. Just in June U.S. retail sales experienced a year-over-year decrease of 9%, to $342.1 billion, according to the Commerce Department.
These financial stresses have brought a shift in priorities for singles: Living in New York City no longer requires making your first million by the age of 30, but instead means finding happiness with another person (though having achieved the former certainly can't hurt with the latter). With an unemployment rate of 8.2%, many of this metro area's finest unmarried folks-- 28% of the overall population--are taking advantage of generous severances and enjoying the spoils of the city--including its 35,000 restaurants, 3,800 bars and 734 museums--with dates they've found online. The New York metro area boasts a larger number of active accounts on dating site Match.com than any other place in the country, making up 8% of the entire site's active members.
While it's the biggest metro included--New York should have even more active members--other large metros don't participate nearly as much. For example, only 2% of Angelinos, who live in the second-largest metro in the country, actively use the site. (Match is based in Dallas, Texas, which ranks 17th on our list.)
It's still not cheap to live in New York--the average cost of a one-bedroom apartment in the borough of Manhattan, for example, is $3,522-- but the average entry-level salary is a lot higher too, at $35,593. (For singles making entry-level money, there are more affordable accommodations in Brooklyn and Queens, as well as across the river in New Jersey.) The average rent for a one-bedroom in Milwaukee is just $813.65, but the average starting salary is only $30,453. Close competition with New York includes Boston, Chicago, Seattle and Washington, D.C., which round out the top five best cities for singles.
Behind the Numbers
To generate our list, we ranked 40 of the largest continental U.S. metropolitan statistical areas in seven different categories: coolness, cost of living alone, culture, job growth, online dating participation, nightlife and the ratio of singles to the entire population of the metro. Each metro was assigned a ranking of 1 to 40 in each category, based on quantitative data, and all categories were weighted equally. The ranks were then totaled to determine the final rankings. A metropolitan statistical area (MSA) is a geographic entity defined by the U.S. Office of Management and Budget for use by federal agencies in collecting, tabulating and publishing federal statistics.
The biggest factor in the rankings this year was an increase in online dating, not just in New York but across the entire U.S. Pepper Schwartz, Ph.D., a sociology professor at University of Washington in Seattle and the relationship expert at Perfectmatch.com, says that the Seattle-based dating site has seen a 48% increase in subscriptions year-over-year. She believes that it's directly related to the recession.
"I don't think that it's an accident," says Schwartz. "People are telling us that when things are tough, core needs are most important. And love--someone to share your life with--is a core need."
Of course, not every single is looking to settle down. But that's why our top cities offer a little bit of everything for every kind of person. Washington, D.C., for example, has one of the lowest unemployment rates in the country--6.2%, compared with a national average of 9.1%--so this metro area is a promising spot for those who are single as well as ambitious. Boston, on the other hand, is ideal for those unsure about their future prospects. Home to over 40 colleges and universities, those seeking graduate degrees find plenty of like-minded peers around them.
Farther down on the list, spots like Austin and Portland prove to be up-and-coming singles capitals. From March's annual South by Southwest music, film and media festival to the city's ever-growing creative community of artists, musicians and designers, Austin ranks high on the coolness scale. It also gets points for job growth; the number of jobs in the city will increase by 17.5% over the next five years, according to New York-based research firm Moodys' Economy.com. And while Portland is pricey--a one-bedroom apartment rents for $1,124 on average, and the entry-level salary is below the national average--the city's indie music and arts scenes, as well as its myriad bars and clubs, are all positives.
But wherever you live, even if it's Jacksonville, Fla., which falls dead last on our list, there's a community of singles making the best of that particular place. Whether that means embracing the great outdoors around Denver or buying the next round of tequila shots in nightlife-oriented Virginia Beach, there are plenty of other like-minded people on the prowl. And right now, the easiest place to find them is online.
Full Methodology
To determine the best city for singles, we ranked 40 of the largest continental U.S. metropolitan statistical areas in seven different categories: coolness, cost of living alone, culture, job growth, online dating, nightlife and number of singles. Each metro is assigned a ranking of 1 to 40 in each category, based on quantitative data. All categories are weighted equally. The ranks are then totaled to determine the final rankings. A metropolitan statistical area (MSA) is a geographic entity defined by the U.S. Office of Management and Budget for use by federal agencies in collecting, tabulating and publishing federal statistics.
Coolness: To determine coolness, market research company Harris Interactive conducted a poll in July 2009 of adults from across the U.S., each of whom was asked, "Among the following U.S. cities, which one do you think is the coolest?" Data were provided by Harris Interactive.
Cost of living alone: Our proprietary cost of living alone index is determined by the average cost of a metro area's one-bedroom apartment rent, a movie ticket and a six-pack of Heineken. Additionally, we factored in entry-level salary data. Raw data came from the Accra Cost of Living Index, provided by the Arlington, Va.-based Council for Community and Economic Research and New York-based Mercer Human Resource Consulting.
Culture: Our cultural index is determined by the number of museums, sports teams and live theater and concert venues per capita in each metro area. Data were provided by New York-based AOL City Guide and the U.S. Census Bureau. Job growth: Job growth rankings are determined by the projected percentage of job growth over the next five years for each metro. Data were provided by New York-based research firm Moody's Economy.com.
Online Dating: Online dating rates are determined by the percentage of active profiles in each city of the overall active member data based of Dallas, Texas-based dating site Match.com.
Nightlife: Nightlife is based on the number of restaurants, bars and nightclubs per capita in each standard metropolitan area. Data provided by AOL City Guide.
In Depth: Best Cities for Singles