Well, it looks like the softer side of Sears has fallen on its hard side

It seems that not too many people are seeing the softer side of Sears these days. Days become harder as the place of the famous Craftman and other famous products has "totally lost touch with the American consumer," says an analyst, according to a report on AT&T/Yahoo.

According to the article, "'The long awaited turnaround story at Sears may never happen. Why? Because reclusive hedge fund impresario and Sears Holding Corp. Chairman Edward Lampert doesn't know [how] to run a retail business,' says Jeff Matthews of hedge fund RAM Partners."

Stocks could fall as low as 50%, further resulting in Sears' doomed future. It seems that Sears has been failing since it merged with Kmart. Jeff Matthews affirms that Sears is no longer in touch with us customers.

Lampert doesn't seem to know what he's doing with the company. According to the article, "Here's what bothers him (Matthews) about Lampert's management of the once fabled retailer:

• Lack of investment in stores. 'The stores are terrible; they don’t look any better than they did five years ago. In fact, they look worse.' Matthews notes Wal-Mart spends tens of billions a year on stores, while Sears is spending about $200 million. That's no way to compete.

• No retail expert at the helm. For more than 18 months, Sears has had an 'interim' CEO, Matthews notes. Until they hire someone more permanent with retail know-how they're doomed, he says. 'I kept waiting for five years: when is he going to hire the guy? Never happened.'"

So, it looks like Sears, a place of great shopping that we've all come to know and love, will be closing its doors. We will no longer be able to see the softer side of Sears. It's the end of an era.

This article is found at http://finance.yahoo.com/tech-ticker/article/320517/It%27s-Too-Late-to-Save-Sears-Matthews-Says?tickers=shld,azo,wmt,cost,dia,spy,XRT.